Why Women’s Health?
![Women of different ages and race smiling and embracing](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/644abcd17256097c9632e73c_intrinsic-why-img-03.webp)
Women’s Health is Human Health.
![Female scientist peering into a microscope](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/644abcd10f0b7fac03a02c54_intrinsic-why-img-02.webp)
Women are underserved and under-researched, creating vast unmet needs.
![A small girl, a woman in her early 30s, a man in his early 30s and a child embracing as a family](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/644abcd1dc5aa148e19dfdcc_intrinsic-why-img-01.webp)
Women not only manage their own health, but they also take care of their loved ones.
Conditions specific to women
Conditions that impact women disproportionately or differently
Conditions that impact women as the caretaker
What Makes You Different
You’re on a mission
To accelerate products and ideas that improve the lives of women and their families.
![Woman smiling](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/643cc20604460d382f8c8afe_Mask%20group.webp)
Your brand serves unmet needs
You understand what matters most to women, and you have built a consumer health brand that they trust.
![Woman running and triumphantly raising hands in air](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/643cc6b04d3e0a3526f01298_intrinsic-img-growth.webp)
You’re committed to growth
Growing your brand to its full potential requires online and offline channels. We know both.
“We are building what we believe to be the first diversified CPG company focused entirely on women's health.”
![Portrait of Erum](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/643f82fad3f6655bc162d493_avatar-02.webp)
Erum Hasnain
VP ACQUISITIONS
“Our goal is to take every brand that we acquire and turn it into a household name.”
![Portrait of Chris](https://cdn.prod.website-files.com/643cb3f49ce5054892077184/643f82fa5e13d16f0e4a427f_avatar-01.webp)
Chris Giacolone
VP BRAND MANAGEMENT
How We Build Brands
We nurture innovations in areas of women’s health that have been neglected by traditional healthcare.
Acquire
We use M&A instead of R&D to build a portfolio of trusted women’s health brands.
Systematize
We develop economies of scale through operational excellence and state of the art analytics.
Grow
Our team turns breakout brands into household names by introducing new marketing capabilities, sales channels, and portfolio innovation.