A Comprehensive Definition of Women’s Health
Women's Health is Human Health.
Our definition of Women's Health
We look beyond conditions that are only specific to women.
Health needs that are unique to women
Health needs that impact women differently or disproportionately
Health needs that impact women as caretakers
Women are Chief Health Officers of their households
Women are the primary consumer of healthcare for themselves, as well as their family members, partners and loved ones.
The current healthcare system has failed to address her everyday needs. We are building trusted over-the-counter brands to support her along her entire health journey.
Women’s health is critically underserved
9 of 10 women seek health information online.
~1% of healthcare research and innovation is invested in female-specific conditions beyond oncology. (McKinsey)
2 in 3 women feel misunderstood by the healthcare market.
(CVS Health)
Our team of consumer health experts is passionate about improving health outcomes for women. That’s why we set out to acquire and grow brands that invest in women’s health.
